One number tells you how likely AI is to recommend your business. Here is exactly what goes into that number — and how it's measured the same way, every time.
Your Viizable Score is free for a reason: a score you can run again is a yardstick. Make changes, re-scan, and watch the number move.
Ask most business owners whether AI would recommend them, and you'll get a shrug. They don't know — and until recently there was no clean way to find out. The Viizable exists to replace that shrug with a number. Here's what's behind the number, and how it's produced.
Most "website audits" are a consultant's judgment call — useful, but unrepeatable. The Viizable Score is built differently. It runs the same 141 checks on every business, grades each one the same way, and rolls them into a single score. Because nothing about it is subjective, running it again next month tells you something real.
An AI assistant doesn't decide whether to recommend you from your homepage alone. It assembles a picture of your business from several sources at once. So our engine runs over 100 distinct analyses across five pillars — the same five places AI looks.
Those five pillars generate over 100 distinct analyses — far more raw data points than anyone could act on. We don't hand you a hundred numbers. Every signal maps to one of 141 proprietary criteria. Each criterion is graded pass, partial or fail, the criteria roll up into 12 categories, and the categories roll up into one score.
The 12 categories are the same for every business we scan:
A plumber and a law firm are measured against the same 141 criteria. What changes is how each business performs — not the test. That's what makes one score comparable to the next.
Here's the hard part. What AI engines reward is a moving target. A criterion that barely mattered last quarter can turn critical when an engine updates. A score frozen in time would slowly drift away from reality — and a yardstick that's quietly wrong is worse than no yardstick at all.
So we don't freeze it. On a regular cycle we go back to the AI engines themselves and have them re-rank what matters. Those answers re-weight the 141 criteria, so the score keeps reflecting what actually earns a recommendation today — not what did a year ago.
It's the same method behind our published weighting study. When competing AI systems independently agree on what matters, that consensus moves the criteria — and your score moves with it.
The scan is free, and that's deliberate. A score you see once is a verdict. A score you can run again is a yardstick — and a yardstick is only useful if you can pick it up whenever you want. Here's how owners actually use it:
Your Viizable Score is 141 measurements, re-weighted so it stays honest. Run it free, make your changes, run it again. If the number is climbing, you're getting recommended more. If it's flat, you've learned something just as valuable: whatever you're doing isn't the formula.
The Viizable Score measures your business against 141 trust signals — across the 12 categories above — that AI assistants weigh when deciding which businesses to recommend. The model is built by reverse-engineering what the AI engines reward and what they ignore, calibrated against nearly 30,000 business scans, and continuously re-weighted through direct interaction with the AI platforms as their requirements shift.
Your score is a baseline you can re-measure any time. The first scan is free.
